You can use this set of filters in the Page Explorer the do that: Repeating keywords in URLs makes them look spammy. Keep your slugs short and descriptive, use dashes as the word separator and use only lowercase characters. You can write the best blog post ever to grace … This can cause issues if you ever update your content because Google may end up showing contradictory information in the search results. Sometimes you’ll find that it lacks descriptiveness. So here are some SEO best practices to keep in mind for the rest of the URL. It’s often easy to avoid this when creating URL slugs, but it’s an easy mistake to make when working with subfolders. Hope this guide helps you in getting your slugs in order. A slug is the part of the URL that uniquely identifies a page and it’s in a format that is easily readable by both users and search engines. Hit the “KW” link to see what keywords the page ranks for in Ahrefs’ Site Explorer. To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always. If you did keyword research and created content around that keyword, jump to step 6. Alex Chris - Digital Marketing Consultant and author. I finally understand not only what one is but how to optimize it. That remains true from a ranking perspective, but as people are generally more familiar with hyphens, it makes sense to use them where possible. For example, Hubspot’s blog is on a subdomain. You’re also likely to do more harm than good. Instead, crawl your site with a tool like Ahrefs’ Site Audit and look for deep pages. For our post about title tags, I didn’t do this because “title tag seo” seemed to read perfectly fine. 15) Moving from subdomain to subfolder still works a treat in 2020 pic.twitter.com/e2M7W8OJon— Jon Hogg (@ItsHogg) April 21, 2020, I think @randfish will like a graph like this ⬇️. Example 1: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/ -> The slug is “diy-seo-tutorial-for-beginners”. Look down the list for the most relevant keyword that matches your content. very important tips given how to optimize seo slugs. It’s not that bad but it’s long and includes many words and that can confuse Google and users. They’re typically used to separate different areas of a website according to their functionality. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. Why? 1. The ability to adjust your SEO title, URL slug, and meta description; Optimization tips for SEO title, URL slug, and meta description ... A few best practices … In other words, they’re lists of SEO tips—not best practices. Many SEOs believe that having too many subfolders in a URL hurts rankings. For example, the slug of this page. One of the main ways you can … Focus on Content – the King of SEO. Just go for something that’s memorable and brandable. URL parameters usually appear after a question mark (?) The ‘On page SEO’ best practice is to have optimized keywords such as specifying optimized keywords which have a good trend of user interest. Google says it’s good practice to make URLs as simple as possible, and there are likely a couple of reasons for that. Shows how many different websites are linking to this piece of content. When you go to SETTINGS / PERMALINKS, you will be presented with a number of options, as shown below. But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page. @alex, I am new in wordpress and this information is very helpful for me. Also using … Best SEO Practices – Content Manager Page Titles. That was a great first step but there is one more step to make sure … Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. However, if you’re setting up a new site using WordPress, the simple solution to this issue is to change your permalink settings before publishing anything. The additional context can also be an issue should you ever want to update the page. Here’s what Google’s John Mueller says about these: I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. For example, we had a post with the slug /basic-guide-anchor-text/. The reason is that webservers like Apache (used by WordPress and other popular CMS), inteprept this: http://www.example.com/My-Page-Slug to be a different URL than this: http://www.example.com/my-page-slug or this http://www.exampe.com/My-page-slug. Slugs are important for two main reasons: Optimizing your slugs will give you an advantage when it comes to SEO and usability. You can find duplicate content issues on your site in the Duplicate content report in Ahrefs’ Site Audit. You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc. Adding in graphics or videos can also be a great way of spacing things out. Shorter slugs are easier to understand and faster to process than longer slugs. However, for our post about the best WordPress plugins for SEO, the most fitting keyword was “best seo plugin wordpress.”, That sounded odd, so I pluralized “plugin” and added the conjunction “for.”. That’s where the same or similar content is accessible at multiple URLs. i like your blog. Most page titles make perfectly optimized URLs with a bit of modification. Note that you’ll have to use common sense for this part. This would probably be better: Most popular CMS’ (e.g., WordPress) use URLs with dates by default—at least for posts. a) Page Speed. When we updated this post, we added a lot of information. So if you’re not yet using HTTPS, it’s definitely worth switching. If you’re still in the early stages of your website and haven’t chosen a domain yet, don’t worry about getting a keyword-rich or exact-match domain. A simple way to solve this is to add keyword modifiers. This is shorter, easier to understand by users and gives search engines a big clue on the content of the page and the keywords you want to rank for. The number of times this article was shared on Twitter. What you can do to optimize it is to edit the slug and make it “asparagus-health-benefits”. Though it is pretty basic but yeah helpful for those who are new to SEO. Meta Descriptions. Search engines highlight terms in results when they match the user’s search … It’s to remove unnecessary words and phrases. Another reason for keeping your slugs short and without stop keywords is the fact that search engines during the crawling and indexing process, are trying to match what the user has typed in the search box with page slugs. Probably not, because these are unsafe characters that don’t belong in URLs. It’s a case of using common sense. Use relevant keywords in page titles and make sure those titles are between 50-60 characters. HTTPS encrypts data sent between site visitors and your web server. And that’s something that’s been the case for a really, really long time. Keyword modifiers are related words that add context to your URL. You’ll have to redirect to a new URL whenever you change the number of items in the page or post to keep it current. That way, you won’t have to update the URL when you make minor changes to the page. Instead, businesses should create a holistic SEO approach rooted in best practices for any website project. No, as long as the URLs work and are linked consistently, that should be fine.— Google Webmasters (@googlewmc) January 5, 2018. To do this, install and activate Ahrefs’ SEO toolbar, then Google your potential URL. As we already discussed, this can lead to long URLs that get truncated in search results. That said, because of how most modern CMS’ work, having lots of subfolders in a URL is often a sign that a page is “buried” in the site architecture. However, many SEOs disagree, and there have been many reported cases of traffic increases after moving content from a subdomain to a subfolder. Everything You Need to Know. There are a lot more important factors that are used but since SEO is about optimization, you should try and optimize your slugs. This is clearly the URL for a product page selling AirPods. In this post, you will learn what is a post slug and why it is very important for SEO. Of course, this is not the only factor taken into account during the ranking process. https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/, https://www.reliablesoft.net/search-engine-marketing/, https://www.reliablesoft.net/what-is-off-page-seo/, https://www.reliablesoft.net/seo-friendly-url/, It’s one of the signals taken into account by search engines during the ranking process. Shows estimated monthly search traffic to this article according to Ahrefs data. I've created a post on my test site called “Understanding Permalinks and the Best Practices for SEO in 2020” The permalink automatically created by WordPress will look like this: The first part indicates … That isn’t ideal if you want users (and search engines) to be able to find the page. Apple makes this product, and there are potentially other earbuds for sale from this same brand. Do not Use … So, the next step is to find the keyword that represents the most popular way people search for your page’s topic. However, Google has stated on numerous occasions that this isn’t true. It also makes it clear that: Using subfolders also makes it easier to incorporate keywords into URLs without them looking spammy. Results of moving a blog from subdomain to subfolder… pic.twitter.com/ACQOVpY0H0— Gianluca Fiorelli at (@gfiorelli1) March 10, 2017. Making sure your website is accessible for users with disabilities is not only an SEO best practice for 2021 but a best practice for building websites in general. There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices … For example, if the user is searching for “asparagus health benefits”, my page that has an exact match slug, has a small advantage over other pages with slugs that are not exact match. Jul 03, 2014 - Posted by TheaterMania in Intermediate & Advanced SEO , Keyword Research , and On-Page / Site Optimization | 2 Responses | 3406 Views Vote up 1 It includes examples on how to add 301 redirects. For example, if we look at the report for our competing page about title tags, we see “seo” and “html” pop up a few times. There’s a reason why we’re mentioning this tip #1 in the list. This “asparagus-health-benefits” is definitely better than this “10-amazing-health-benefits-of-asparagus-you-should-know-about”. Try to be shorter and specific with the content that appears in the slug. So let’s remove all characters not in the alphabet—although we’ll keep the spaces in for now. ... Having keywords in the URL slug helps with search rankings, as the final part of the … For SEO, the most important part is arguably the slug. Google says that they treat content on subdomains the same as any other content and that it’s no harder to rank a subdomain than a subfolder. But you’d probably prefer not to take a stab in the dark. Now that it’s clear what a slug is and why it is very important for SEO, let’s see how to best optimize it. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. Best practices should be followed by everyone, whether you’re running a blog, ecommerce store, or local brick and mortar store. SEO plugins like Yoast do not recommend adding stop words like “to”, “for”, etc in the slug. As part of the optimization process, you should consider removing stop words from your slugs. Best Practice for WordPress Slugs Sometimes, you’ll need to find a balance between SEO and UX when configuring your slugs. In our case, this is probably just everything that was in the brackets (“our [4‑step] process”). Plus, the process above will take seconds or minutes once you’ve done it a few times. While it doesn’t pay to spend too much time creating SEO-friendly URLs, it certainly makes sense to take a logical approach to them and follow best practices. Avoid having Capital characters in your slug but use only lowercase letters. Make your WordPress slug short and simple, relevant and with target keywords, and do not change them once you hit Publish button. However, it’s easy to forget to update the URL number when you update things, which leads to this kind of issue in the search results: A better solution is to negate numbers in the URL altogether. It’s been a lightweight ranking factor since 2014. So, I often try to make URLs readable by adding conjunctions or pluralizing. Evergreen Keyword SEO Best Practices for the Win 1. So here are some SEO best practices to keep in mind for the rest of the URL. Required fields are marked *. Unique, valuable and relevant content that is. I would argue that /seo-title-tag/ makes more sense than /html-title-tag-seo/. Thanks for sharing this valuable article. But it’s worth understanding some principles which will help you adopt best practices with your slugs. Recommended reading: What is HTTPS? So let’s remove anything we don’t need from our potential URL. Second, long URLs often get truncated in the search results. Take the ideas above. If we were doing this for our post about title tags, it would probably be: Using an exact-match keyword for your URL slug often makes sense, but not always. Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to … No published page can have the same URL as another page on the Internet. First, visitors may be intimidated by extremely long URLs. Beginners to SEO may come across the word slug. Feel free to share it with your friends if you find it valuable and do share your thoughts and slug … How to Craft the Perfect SEO Title Tag Our 4 Step Process. Because nobody is searching for what your page is about, it’ll be hard to get organic traffic—regardless of how well you optimize the URL. For example, take a look at the URL for this page: myer.com.au/c/men/mens-shoes/mens-sneakers. Some General Homepage SEO Best Practices Get the basics down for optimizing your homepage, ensure it loads fast, has crawlable text outside of images, has semantic markup, and content on the page Use it as a lauchpad for the rest of your site, what this means for SEO … Your email address will not be published. thank you for best tips given. in the URL. The process above only tackles one part: the slug. So let’s start there, and then we’ll cover a few SEO best practices for the rest of the URL. Google treats all gTLDs the same from an SEO standpoint, but .com is usually the best if you can get it. The slug is important for readability and for SEO. This is completely fine because a title is easily changed. The domain of a website and the slug make up the URL (Uniform Resource Locator) of each and every page. domain.com/store/earbuds/apple/airpods.html. On an ecommerce site, this might be the same product in different colors or styles. WordPress does it automatically when you change the slug. 9. SEO best practices for a featured snippet attempt include: Include your keyword in the post’s meta description Include keywords in the first sentence of your copy Have one section of your copy be a … Keyword Search Volume is Your (Best) Friend. Content still is. So, below, we’ll run through a simple process for creating optimized URL slugs and a few best practices for the rest of the URL. Maybe it’s just me, but some URLs just seem more digestible than others. Nobody knows for sure why this is, but the common theory amongst SEOs is that Google sometimes treats subdomains as separate websites. One such element is the permalink. However, luckily, you do not have to be an SEO guru to know which keywords to use. Perform keyword discovery to find the best keyword, and then include that keyword in the SEO meta description. If not, just to paste your title into convertcase.net and choose lowercase. There are no hard and fast rules to the way you do this. Because they can cause duplicate content issues. Help Google and other search engines understand for which keywords you want to rank for the particular page or post, by including those keywords in the page slug. Focus on one keyword per page To demonstrate relevance to search engines, try focusing on one keyword per page. SEO best practices for URLs. Important: If you decide to change the slug of an existing post, then this is the same as changing the URL and this means that you should add 301 Redirections (to redirect old URL to New URL), otherwise the change may have a negative impact on your SEO. You should try and optimize your slugs on other platforms as well. While this might make perfect sense to use (and feel free to do so if that’s the case), it often won’t be very succinct. Thank you Alex for this beautiful post. If you take another look at the above example, you will notice that I have removed these to make my slug cleaner and shorter. You’ll notice that our post is a four-step process and that this number is in the title. This is also common practice but worth mentioning again. You'll want your content editors to be able to create pages dynamically within the CMS, which means that paths and slugs … Avoid this mistake in the future by doing keyword research beforehand. I hate spam as much as you do! As you can see, the URL is still short and sweet but reads a lot more naturally. I think it’s because the former makes sense when used in a sentence, whereas the latter is just a random string of words. These are common on ecommerce sites with faceted navigation and sorting options, but it’s best to avoid them on indexable pages unless absolutely necessary. Redirecting a page or post usually isn’t a huge deal. For example, words like “a”, “the”, “on”, “and”, “is”, “of”, “you” and other similar words. If we update the post one day and add a fifth step, we can easily change the title of the page. So, the final step is to replace all of the spaces with hyphens (-). If you want to attract global traffic, choose a generic top-level domain (gTLD) such as .com. If you’re using WordPress, you can skip this part because it happens automatically. It’s also Google’s official recommendation: We recommend that you use hyphens (-) instead of underscores (_) in your URLs. When you create a new post (or edit an existing one), WordPress allows you to edit the slug of a page or post. Slug best practices? The process above only tackles one part: the slug. Have you ever seen a URL with backslashes () or square brackets ([])? Let’s start with the good news: creating URLs for SEO isn’t rocket science. Most web servers treat lower and uppercase URLs the same, but this isn’t always the case. The risk of breaking your website is too high. But that’s not all the subfolder structure tells you. Separating them can be an excellent way of making your page seem friendlier and more enticing. For example, let’s say that you want to rank for the keyword “Asparagus Health Benefits” and you wrote a post with title “10 Amazing Health Benefits of Asparagus You Should Know About”. You have to choose one of these every time you create a page or post. Why? If you’re targeting customers in a specific location, use either a gTLD or country-code top-level domain (ccTLD) such as .co.uk or .fr. This is common practice these days but as a reminder, you should separate words in a slug using a “- “and not any other character. Google said in 2016 that they don’t care if your URLs contain dashes or hyphens. https://www.youtube.com/watch?v=uJGDyAN9g‑g. This one is actually of low importance. Take it step by step and don’t forget to use 301 Redirections in cases you change the slug and permalink of a post. The meta description is a type of … The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. Connect with him on Twitter. That was a great first step but there is one more step to make sure that your slugs are optimized for SEO. Here’s the final slug for our post about title tags: Earlier in this guide, we talked about the anatomy of a URL. When you install WordPress for the first time, the URLS may look like this: This is not SEO or user friendly, so the first thing you need to do is to configure WordPress to use the post name as the slug instead of serial numbers. If the pages in the search results aren’t getting traffic, your page is likely about a topic with no search traffic potential. For example, any of these URLs would work for our post: SEO title tag HTML title tag title tag SEO HTML title tag SEO. Another important thing to consider … You can find them in the Organic Keywords report that we used in the previous step. 100 % privacy. Best article on slugs I’ve found. Can you use underscores (_) instead? Uniqueness is extremely important when it comes to … For example, let’s take all the URLS that belong to this domain (reliablesoft.net). For example, look at how the URL changes here while the page content stays the same: If this happens on your site, make sure to canonicalize similar or duplicate URLs to the version that should rank in search engines. Subfolders help provide a sense of hierarchy and give useful extra information. Browsers rewrite them to “%20”. While this isn’t a huge deal, the repetition is unnecessary. But first, let’s make sure we understand how URLs are constructed. All URLs start with reliablesoft.net and then each and every page or post of the website, has a unique slug. It’s unclear from the URL whether the page is selling AirPods, an AirPods review, or something else. Having a configurable slug in posts and pages can also be useful when creating Jamstack sites that rely upon a headless CMS. Google talks about the importance of using simple, friendly URLs in. The aim isn’t to make your URL so short that it no longer accurately describes its content. This made the guide not-so-basic, and we had to redirect it to a more appropriate slug. For the purposes of this article, we’ll use one of our own articles titled: How to Craft the Perfect SEO Title Tag (Our 4-Step Process). There’s rarely much point changing existing URL slugs as it takes too much time. This is the part that comes after the “/”. Your best resource is keyword research tools. URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognise correctly when we parse text content to try to find new URLs. There are likely other brands of earbuds for sale in the store. It would make sense to include one or both of these in our URL. Even a second of the delay in the loading time of your website can … Write “unique” titles. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently. Take your time writing blog SEO-friendly headlines. Your email address will not be published. In the SEO World, the process of optimizing the slug is the same as creating SEO friendly URLS. … So our advice is not to use subdomains unless absolutely necessary. For example, if one of your keywords was baby parrots, you could … Finally, don’t forget that the URL of a page is shown in the search results so short and descriptive slugs, will encourage more clicks and visits to your website. 8 Best Practices of Writing SEO Friendly Titles. Subdomains appear before the domain name. Example 2: https://www.reliablesoft.net/search-engine-marketing/ -> The slug is “search-engine-marketing”. A slug is the part of the URL that is unique for each and every page of a website. Here’s what Google’s John Mueller said about keyword-rich domains: …just because keywords are in a domain name doesn’t mean that it’ll automatically rank for those keywords. Alex has more than 18 years of practical experience with SEO and Digital Marketing. Spammy: domain.com/buy-apple-airpods-earbuds.html Non-spammy: domain.com/store/earbuds/apple/airpods.html. Note: Optimizing the slug is not a task for WordPress users only. The URLs for all pages published on the Internet are unique. TLDs like .biz, .info, and .name are often associated with spam, so choosing one of those might affect your ability to build high-quality links. As you can see in the screenshot below, there is an EDIT button next to the permalink of each page. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. It should be noted that the word slug emerged from the WordPress community. The page speed of your website is very important for the user experience and the SEO of the website. So let’s remove the number from our potential URL: How to Craft the Perfect SEO Title Tag Our Process. I didn’t know it was so important, now I have to fix all 1000+ posts. Thank you for the specific examples that many articles lack. They read the, Easy to read slugs help users identify what content to expect for a page. In today’s post, we’re going to cover the most essential best practices … When you click EDIT, you can make changes to the slug and optimize for both users and search engines, using the guidelines below. in URLs, to help keep things simple. Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title. Read the last section of this post: https://www.reliablesoft.net/seo-friendly-url/. As a general rule, the more websites link to you, the higher you rank in Google. If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order. Use HTTPS; Use subdomains only if you need to; Choose a … If you suspect this might be a problem on your site, don’t rely on the number of subfolders for proof. How do I add 301 Redirections (to redirect old URL to New URL) ? WordPress by default will create this slug: “10-amazing-health-benefits-of-asparagus-you-should-know-about”. Now, if your site is set up like this and you’ve already published content, don’t change things. If the find an ‘exact match’ then the particular page has an added advantage over other pages that may use longer slugs. What is a slug? Example 3: https://www.reliablesoft.net/h1-tag/ -> The slug is “h1-tag”. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). You can configure your slug under Permalink Settings. So let’s start here and run through a series of steps to get the best possible URL slug for SEO. URLs can’t include spaces. Various articles refer to the post or page slug and the importance of optimizing it for better SEO, but what does this mean? These are common words that don’t add any value or help in understanding the actual content of a page. 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